Case C.4 The Demand for Lamb A real-world demand function 140 130 120 Grams per person perweek 110 100 90 40 30 20 1974 1978 1982 1986 1990 1994 1998 2002 2006 2010 2014 Note: Data from 2015 based on end of financial year. Source: Based on data in Family Food datasets UK consumption of lamb: 1974-2017