Case: Can SodaStream disrupt the carbonated soft drink market? (Case 1-1 in Strategic Management and Competitive Advantage: Concepts, 6th Edition, Pearson Education Inc., New Jersey, 2019

1- What is the structure of the US carbonated soft drink market? 2- How has the structure of the industry changed in recent years? 3- What do the changes in industry structure suggest about the likely profitability of the industry in the future? 4- Is SodaStream a disruptive innovator of the carbonated soft drink industry?

Format: 4P doublle-spaced, excluding any references. Writing style: This will be an essay format memo. It is a reflection essay on the case, based on the readings and study material. It can aim at answering the case questions. It is expected that students include their voice and analysis in the memo and incorporate accompanied readings from the textbook and other material with proper referencing. Referencing style: APA