case) Chris and Jeff are partnering to undertake a project for their marketing research course. The project requires them to select a research problem, identify the research objectives, choose the research design best suited for their purposes, and design a questionnaire to collect data. Starbucks coffee recently introduced VIA Ready Brew, an instant coffee alternative. The coffee is the same price per cup as the company's regular brewed coffee. Its unique selling point is that it is a revolutionary way of getting the same great taste as brewed coffee by just adding water to the instant coffee. For their research project, Chris and Jeff decided to examine the acceptance of Starbucks instant coffee by current Starbucks