Case: Comparing Smartphones Industry The smartphone, or mobile phone with advanced computing capability and connectivity features, is a part of daily life for an increasing number of people, and needs no introduction. Of the hundreds of different smartphone models available on the market, six are commonly listed as the most popular or most feature-rich. These are the top-of-the-line models produced by six leading manufacturers of smartphones. In no particular order, these are the Samsung Galaxy S9 Plus, the iPhone X, the Google Pixel 2XL, the LG V20S ThinQ, the Sony Xperia XZ2, and the HTC U11 Plus. Each has its particular strengths, and purchasing the best smartphone is always a trade-off between various features and price. The following table provides a direct comparison of all of these phones on common attributes: weight, price, screen size (measured diagonally), resolution (for improved picture), battery life, amount of intemal storage and RAM, processor speed, and quality of the front and rear cameras (measured in megapixels). For Discussion Step 1: Pick two of the attributes (except Price \& Resolution) that you consider most important for you in choosing a smartphone. Step 2: Using these two attributes, construct a positioning map for this industry using the information presented in the case. Step 3: Do you see an opportunity for developing and positioning a new product? If yes, what conld be the two attributes for this new product