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CASE COMPETETIVE STRATEGY OF FENBI A platform for civil servant examination training (1) As compared with other civil servant examination training organizations, what is the

CASE

COMPETETIVE STRATEGY OF FENBI

A platform for civil servant examination training

(1) As compared with other civil servant examination training organizations, what is the core competitiveness of Fenbi?

(2) What competitive strategy has Fenbi taken to successfully and quickly seize the online civil servant examination training market? Explain the reasons for such strategies?

(3) What changes occurred to the internal and external environment and core competitiveness of Fenbi, confronted with its competitors?

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