Question
Case: Cote, C., Estrin, S., Shapiro, D., and Nunner, K. (2022) Vestas Wind Systems: China and the Global Wind 1. Based on the case, identify
Case: Cote, C., Estrin, S., Shapiro, D., and Nunner, K. (2022) "Vestas Wind Systems: China and the Global Wind 1. Based on the case, identify the key aspects of the global wind turbine industry context using the tools learned during the module, including industry structure analysis, global value chain assessment, and the CAGE and PRIISM frameworks. What variables would be valuable for assessing new countries/markets for Vestas' global expansion. 2. What are the sources of Vestas' competitive advantage in the global wind turbine industry, including its technology, brand, and GVC position? 3. Is Vestas' competitive advantage sustainable without a strong market presence in China? 4. Should Vestas continue to expand in China despite its small share of a big market, or should it focus on other markets?
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