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Case Creating Project Plans: As an industry matures, it becomes important to shift the focus from Breakthrough projects to * Platform & Derivative projects *
Case Creating Project Plans: As an industry matures, it becomes important to shift the focus from Breakthrough projects to * Platform & Derivative projects * R&D projects Alliances and partnerships * None of the above
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Strategic Brand Management
Authors: Alexander Chernev
3rd Edition
193657263X, 9781936572632
