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Case: Culinarian Cookware: Pondering Price Promotion (2009) Should Culinarian run a 2007 price promotion? If so, what should be the specifics of such a promotion

Case: Culinarian Cookware: Pondering Price Promotion (2009)

Should Culinarian run a 2007 price promotion? If so, what should be the specifics of such a promotion (e.g. product scope, discount rate, timing, communication)?

Was the 2004 promotion profitable? Calculate the profitability using Browns logic and then calculate the profitability using the consultants model. How would you calculate the profitability?

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