CASE: DECORATIVE INTERIOR INC. In terms of short-term planning, what could the Rapini's have done differently that could have prevented the problems experienced in 2005 and 2006?

Consider the following:

• Lack of past success in recruiting a decorative sales person since Rapini is also performing all the measuring, installs, and customer service.
• An overworked husband and wife management team with no other internal support capacity.
• Lost sales/growth through past hiring missteps, when Rapini could have been selling, and an apprentice could have been trained on installs and customer service
• Market research on the value of showrooms for customers geared more towards in-home, after-hours sales presentations.