What is D&W’S current position and what are the challenges facing D&W with respect to its position, competition and trends in the food industry?

What should the strategic goal of D&W’s social media marketing programs and what impact do you think it should have on the consumer buying process? To what extent have its current tactics proposed to date facilitated the achievement of this goal and how to you know?

Case: Dietz and Watson: Making the 80-Year Old Brand Young