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CASE: DROUT ADVERTISING RESEARCH PROJECT The background for this case was introduced in Chapter 2. For this part of the case, summarize the numerical data
CASE: DROUT ADVERTISING RESEARCH PROJECT The background for this case was introduced in Chapter 2. For this part of the case, summarize the numerical data using frequency distributions and histograms, cross-tabu- lations, PivotTables, and descriptive statistics measures; find proportions for categorical variables; examine comela- tions, and so on. Write up your findings in a formal docu- ment, or add your findings to the report you completed for the case in Chapter 2 at the discretion of your instructor CASE: DROUT ADVERTISING RESEARCH PROJECT The background for this case was introduced in Chapter 2. For this part of the case, summarize the numerical data using frequency distributions and histograms, cross-tabu- lations, PivotTables, and descriptive statistics measures; find proportions for categorical variables; examine comela- tions, and so on. Write up your findings in a formal docu- ment, or add your findings to the report you completed for the case in Chapter 2 at the discretion of your instructor
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