CASE : Dynamic Competition Among Three Chemical Companies on Sodium Methoxide

1. The AMC model is a predictive model to study, analyze, and understand attacks launched between two competitors and responses after being attacked. The model attributes the core driving factors to the awareness of the other's behavior, the motivation of self reaction and the capability of self reaction. The three main factors can be interpreted from the micro and macro levels.

2. Based on the different degrees of AMC's three driving factors,aggressive behaviors can be divided into six types: Awareness (Sensitive), Awareness (Insensitive), Motivation (Strong), Motivation (Weak), Capability (High), Capability (Low); reactive behaviors can be divided into four types: Neglect, Accept, Abandon and Retaliate.

3. Anhui JB adopted a differentiated competition strategy as a pioneer in the sales market. Henan SHF implemented a cost advantage strategy and continuously used this advantage gained from its product portfolio to increase market share. Jiangning Chemical was relatively passive in the competition process without clear strategic intentions.

4. Please analyze the advantages and disadvantages of the three competitors and their opportunities and threats and suggest on the competition.