Case: EyeOn Pharmaceuticals Inc. pp 114120 of textbook (Merchant & Van der Stede. Management Control Systems: Performance Measurement, Evaluation and Incentives. Fourth Edition, Pearson). 1. Discuss the management accounting and control systems used in the research and development (R 8: D) section of EyeOn Pharmaceuticals? As part of your answer to this question: Describe the various management accounting controls used at EyeOn Pharmaceuticals. Make sure that you classify the management accormting controls using terms provided in chapters 1, 2 8: 3 of the text book i.e. results (specify the type of results), action (there are many types e.g. pre action review), personnel/cultural controls (there are many types e. g. selection and placement) and rewards/incentives used (what are the rewards? How are they linked to actions or results?) (15% of overall mark) 400 words Discuss the control problems faced by EyeOn in terms of lack of direction, motivation problems and personal limitations. (10% of overall mark) 400 words