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CASE: GE Innovates From the Base of the Pyramid 1 . What are the similarities and differences between GE's traditional innovation and reverse innovation? 2

CASE: GE Innovates From the Base of the Pyramid

1 .

What are the similarities and differences between GE's traditional innovation and reverse innovation?

2 .

Why is GE so interested in reverse innovation?

3 .

What main concerns prevent Western MNEs from aggressively investing in emerging economies? What are the costs if they choose not to focus on emerging economies?

4 .

Why is a leading US MNE such as GE afraid of emerging multinationals from emerging economies?

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