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Case: GE Medical Systems The Competitive Advantage of Nations Why is this industry the game of 'BIG PLAYERS'? Answer the following question. Use the 'COMPETITIVE

Case: GE Medical Systems The Competitive Advantage of Nations Why is this industry the game of 'BIG PLAYERS'? Answer the following question. Use the 'COMPETITIVE ADVANTAGE OF NATIONS' article by Michael Porter to craft your response. Why are the major players from the countries they are from, e.g., GE from America, Siemens from Germany etc.,? What is the logic of the "Global Product Company"? What parts of the value chain are centralized and what parts are localized? Explain the rationale for centralization or localization of these activities? SHOULD GEMS DO 'IN-CHINA, FOR CHINA'?' WHY? WHY NOT

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