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Case: George, W., Palepu, K., and Knoop, C. (2014) Novartis: Leading a Global Enterprise HBS. Assignment : What has been Novartis' approach for growth in

Case: George, W., Palepu, K., and Knoop, C. (2014) "Novartis: Leading a Global Enterprise" HBS. Assignment : What has been Novartis' approach for growth in foreign markets, and how successful has Novartis been?

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