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Case: https://www.scribd.com/document/367123931/American-Investment-Management-Aims-Sank 1) Which are the potential sources of hidden profitability that you detect for AIMS? 2) What are your overall recommendations to top management

Case: https://www.scribd.com/document/367123931/American-Investment-Management-Aims-Sank

1) Which are the potential sources of hidden profitability that you detect for AIMS? 2) What are your overall recommendations to top management based on the customer profitability analysis? 3) Why is the firm facing this situation? How can this be prevented towards the future? 4) What is your opinion of the process the firm followed to assess the customer profitability? How would you use this information to improve your business?

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