case: ikea design and pricing Questions $1$ What are IKEA's competitive priorities? $2$ Describe IKEA's process for developing a new product. $3$ What are additional features of the IKEA concept $($beyond its design process$)$ that contribute to creat$-$ ing exceptional value for the customer? $4.$ What would be important criteria for selecting a site for an IKEA store? m$.$HBR CASE STUDY What should USTech's sourcing Eliminate the Middleman? Po strategy be$?$ by Ming$-$Hui Huang o