CASE ILLUSTRATION #3 Stakeholders: The Australian Council of National Trusts The National Trust of Australia is a community-based, non-government organization, committed to promoting and conserving Australia's indigenous, natural and historic heritage through its advocacy work and its custodianship of heritage places and objects. The Australian National Trust movement was established in New South Wales in 1945 by Annie Wyatt who, along with a group of other citizens, raised community consciousness of widespread destruction of the built and natural heritage in Sydney. The National Trust movement quickly spread across Australia with the other States establishing National Trust offices throughout the 1950s and 1960s. The Northern and Australian Capital Territories were the last to establish a National Trust in 1976. Each State and Territory National Trust is a fully autonomous entity in its own right responsible for managing its own affairs. Collectively the organization owns or manages over 300 heritage places (the majority held in perpetuity) and manages a volunteer workforce of 7,000. The National Trust of Australia relies heavily on community support generated through membership subscriptions, sponsorship, donations and bequests, property admissions and retail sales. Of the collective total operational revenue generated by the organization less than 10% is sourced from government. www.nationaltrust.org.au Questions 1. Identify the principal stakeholder groups in this case. 2. Which stakeholder groups are likely to be the most influential and why?