Case - Irene Rosenfeld at Mondelez International: Crafting a Corporate Strategy:

1- What are the advantages and disadvantages of transaction costs of interacting through external markets versus the firm as an internal market?

2-Critically appraise the acquisition of Cadbury by Kraft using appropriate material from chapter 14 (sections titled "Are Mergers Successful," "Motives for Mergers and Acquisitions," "Managing Mergers and Acquisitions: Pre-merger Planning," and "Managing Mergers and Acquisitions: Post-merger integration"