Question
Case: IT's About Business 6.4, The Boeing Collaboration Center. Provide an example of how each of the following BA (business analytics) tools could be used
Case: IT's About Business 6.4, The Boeing Collaboration Center.
Provide an example of how each of the following BA (business analytics) tools could be used by the sales and marketing functional area of Boeing:
(i) Online analytical processing (OLAP) also known as multidimensional analysis
(ii) Data mining
(iii) What-if Analysis (using decision-support systems, DSS)
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Essentials Of Strategic Management The Quest For Competitive Advantage
Authors: John Gamble, Arthur Thompson, Margaret Peteraf
5th Edition
1259546985, 978-1259546983
