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Case: IT's About Business 6.4, The Boeing Collaboration Center. Provide examples of how employees of the Boeing Collaboration Centre could use two different customer-touching CRM

Case: IT's About Business 6.4, The Boeing Collaboration Center.

Provide examples of how employees of the Boeing Collaboration Centre could use two different customer-touching CRM (customer relationship management) applications.

(i) Customer-touching CRM application example 1

(ii) Customer-touching CRM application example 2 (a different application)

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