1. Identify the pricing, inventory (number of rooms available and different room types), and segmentation strategy (mix of business – group vs. leisure) for each season for KIMPTON HOTEL PALOMAR PHOENIX. Tie in what you forecast the occupancy and ADR to be for that season.

2. How will you limit high-cost distribution channels of the hotel?

3. What strategies you can put in place or what the property can do to get higher occupancy, if KIMPTON HOTEL are forecasting lower occupancy?

4. How will you increase average rate or shift your mix of business to achieve higher profits for KIMPTON, if it is forecasting higher occupancy?

5. What are you going to do to take advantage of the different room types in each season?

6. What are the demand generators, such as weather, events, and activities in the area on the website for the local destination marketing organization (DMO) or convention and visitor's bureau (CVB) for the destination?

Case: KIMPTON HOTEL PALOMAR PHOENIX

ANSWER THE FOLLOWING QUESTIONS: