Case: Lululemon Athletica: Prime or Growth, Ivey Publishing

Case questions: Imagine that you are a strategic advisor to Chip Wilson, founder of Lululemon. Lululemon has enjoyed quite a bit of success over the years with more opportunities for growth presenting itself. The case outlines several areas of opportunity (expansion initiatives) that Chip can pursue - the problem is that Chip cannot implement all of them. Help Chip assess Lululemon's current strategy, evaluate potential opportunities, and identify which opportunity he should focus on.

1. Executive summary-Provide an overview of the case (like movie trailer)

2. Use the Strategy Model to:

• a. Evaluate Lululemon's current strategy,and
• b. Assess the urgency for action

3. Evaluate the opportunities in the case using all aspects of the Diamond-E Framework in addition to other frameworks

4. Provide Chip with a recommendation of which opportunity he should pursue and why

Hint 1: This entire semester has been focused on the Diamond-E Framework. Make sure to use all elements in your analysis.

1. Strategy Model 2. Environment Analysis 3. Resource Analysis 4. Management Preference Analysis 5. Strategy-Organization Analysis 6. Change Plan for each Diamond-E framework element

Hint 2: The case study provides lots of information Lululemon's growth, manufacturing, competition, lines of business, franchising, financial performance, etc. Print out and highlight information used to support your case response to ensure you are using 1) information only from the case, and 2) using as much case information as possible.

Hint 3: Evidence from the case is what is most important. Make sure all your assessments, opinions, and recommendations, are data-backed

Hint 4: This is a strategy case and not a "ratio crunch case study". In fact, lots of ratios have already been crunched