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Case: Mr. Ravi started a music cassette recording company on a very small scale. In a short span of 5 years, his company's sales almost
Case: Mr. Ravi started a music cassette recording company on a very small scale. In a short span of 5 years, his company's sales almost equalled the combined sales of the then three leading music recording companies in the country. This could be made possible because of Mr. Ravi's business acumen, extra ordinary managerial skills, imaginative sales promotion, programmes and above all his ear for good music and lower overhead expenses. Encouraged by the enormous success of his music recording company, Mr. Ravi ventured into other manufacturing activities throughout this period Mr. Ravi found it difficult to delegate authority and continued making all final decisions on new products, product plans capital budgeting, advertising, pricing policies, sales plans, staffing and other matters. Senior executives started feeling frustrated due to the Chairman's unwillingness to delegate authority. Some of the newly set up units, which turned out to be non-profitable were closed down after a few y
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