Case: Ombre, Tie-Dye, Splat Hair: Trends or Fads? Pull and Push Social Media Strategies at L'Oral Paris Among the three styles (Ombre, tie-dye, or splat)

Case: Ombre, Tie-Dye, Splat Hair: Trends or Fads? "Pull" and "Push" Social Media Strategies at L'Oréal Paris

Among the three styles (Ombre, tie-dye, or splat) that consumers were researching online, which was most promising for the development of a new product?

• How to create and market the new product. Should it focus on the professional or consumer-at-home market? How should the product be branded? How should it be priced?

• Which type of campaign should L'Oréal choose? A traditional marketing campaign, a 100% social media campaign, or a mix? If a mix, how should they be integrated?

• Should L'Oréal adopt distinct strategies to launch the product in different countries? If so, how distinct?