CASE PERFORMANCE INDICATOR

• What is the main mechanism by which PI creates value?
  • Think about each factor that determines total value. Focus on creation.
• Evaluate a golf ball manufacturer's incentive to adopt PI's tech.
  • Would an adapter capture value if they adopted it? If so, under what conditions?
  • Would an adopter gain an adv. over non-adapters?

Structure

Introduction

• What is the problem
• What is PI's solution?
• What makes them different

Proposition of Value

• How does PI create value within the industry