Case Pertaining to Question Courtney's Cupcakes owns a niche chain of bakerivalescens the United States. They wil mixture of custom made and prepackaged baked goods which they akin houte. And materials are sourced from independent organic farmers who they have developed to relationships with. As a domestic violence survivor, the founder and CEO Courtney assist fellow victims and the employs survivors of domestic violence in het hart Court Cupcakes pay their workers above market wagessed offers theme educational lance to ensure that these women can cape their huser ind have a second chance. Each product sold is packaged in a container Tabelled "proudly made and sourced in America with love". A picture of the entire production process is printed on the product packaging displays the chickens laying eggs, the cows being milked the wheat growing in the fields and baker using these fresh ingredients to bake Recently due to the COVID 19 pandemic, Courtney Cupcakes was forced to cewe its retall stores. They moved their order process online and delivered the products directly customers. Courtney was forced to let go many of her workers become there was now coming into their stores and their assistance was not required. In spite of the changes to the product service offering, her baked goods continued to be in high demand and Courtney's Cupcakes remained profitable. Yesterday. Courtney met with her CFO, Liu Yang and her COO, Pedro Tomas to discuss the company's ongoing strategy. Everyone agreed that the COVID 19 pandemic changed Courtney Cupcakes sales strategy and acknowledged that the organization needs to change its business model to align with their new online strategy. It no longer made sense for the organization to operate so many retail locations as the customers did not want to come into the stores or sit in the cafe. COVID 10. changed consumers preferences and now consumers preferred to order their baked goods online and have them delivered directly to their home. Due to this change, the management team is looking at creating a centralized bakery and cmploying a delivery service to deliver the goods to customers. Both Fedex and UPS assured Pedro that they can deliver the baked goods within hours using their distribution and delivery network if the goods are produced in the Americas (North and South America). Since Pedra is from Argentina, he proposed setting up a manufacturing facility in his home country where both labor and manufacturing Tacilities are significantly cheaper. Liu hus obtained some quotes from American manufacturing facilities and Argentinian manufacturing facilities to prepare a cost analysis. Although the delivery costs will be higher from Argentina than America, when Liu considers the costs of raw materials, labor and rent, the Argentinian facilities will cos 50% Jess. These costs savings will have a huge impact on Courtney's profitability and will enable her to market her products not only directly to customers but will enable her to sign big contracts with grocery stores. A move to Argentina may provide Courtney with the ability to shift from being a niche player to a major player in the baked goods industry. Although the costs savings are appealing to Courtney, she is very worried because she knows their customers value their made and sourced in America strategy. She is also torn because moving the facilities to Argentina will mean that she will have to permanently let go all her 2 employees who are survivors of domestic violence. She feels like she will be letting them down by focusing solely on the business profitability Pedro however assures Courtney that Argentina is in the Americas and although it is South America instead of the United States it is still America. He believes that they will not need to change their packaging because of this. However, Courtney is uncertain because she knows that Americans consider America, the United States rather than the two continents (North America and South America). Pedro also explains to her how impoverished Argentina is and how moving the manufacturing process there will have a positive effect on many Argentinians. Argentina is a patriarchal society, so Pedro tries to persuade Courtney that women are even more disadvantaged there than in the United States. In Argentina, women face a stigma about leaving their spouses and have many more barriers than American women. Furthermore, there are many impoverished farmers who will be willing to provide Courtney's Cupcakes with the raw materials they need at a very low cost. Many of these farmers are living in poverty so they would be grateful to have a customer like Courtney who needs a steady stream of raw materials to produce her baked goods. Question 1: Identify all the relevant stakeholders and analyze them based on the position/importance matrix that we discussed in class. (12 marks) POR low supposed Case Pertaining to Question Courtney's Cupcakes owns a niche chain of bakerivalescens the United States. They wil mixture of custom made and prepackaged baked goods which they akin houte. And materials are sourced from independent organic farmers who they have developed to relationships with. As a domestic violence survivor, the founder and CEO Courtney assist fellow victims and the employs survivors of domestic violence in het hart Court Cupcakes pay their workers above market wagessed offers theme educational lance to ensure that these women can cape their huser ind have a second chance. Each product sold is packaged in a container Tabelled "proudly made and sourced in America with love". A picture of the entire production process is printed on the product packaging displays the chickens laying eggs, the cows being milked the wheat growing in the fields and baker using these fresh ingredients to bake Recently due to the COVID 19 pandemic, Courtney Cupcakes was forced to cewe its retall stores. They moved their order process online and delivered the products directly customers. Courtney was forced to let go many of her workers become there was now coming into their stores and their assistance was not required. In spite of the changes to the product service offering, her baked goods continued to be in high demand and Courtney's Cupcakes remained profitable. Yesterday. Courtney met with her CFO, Liu Yang and her COO, Pedro Tomas to discuss the company's ongoing strategy. Everyone agreed that the COVID 19 pandemic changed Courtney Cupcakes sales strategy and acknowledged that the organization needs to change its business model to align with their new online strategy. It no longer made sense for the organization to operate so many retail locations as the customers did not want to come into the stores or sit in the cafe. COVID 10. changed consumers preferences and now consumers preferred to order their baked goods online and have them delivered directly to their home. Due to this change, the management team is looking at creating a centralized bakery and cmploying a delivery service to deliver the goods to customers. Both Fedex and UPS assured Pedro that they can deliver the baked goods within hours using their distribution and delivery network if the goods are produced in the Americas (North and South America). Since Pedra is from Argentina, he proposed setting up a manufacturing facility in his home country where both labor and manufacturing Tacilities are significantly cheaper. Liu hus obtained some quotes from American manufacturing facilities and Argentinian manufacturing facilities to prepare a cost analysis. Although the delivery costs will be higher from Argentina than America, when Liu considers the costs of raw materials, labor and rent, the Argentinian facilities will cos 50% Jess. These costs savings will have a huge impact on Courtney's profitability and will enable her to market her products not only directly to customers but will enable her to sign big contracts with grocery stores. A move to Argentina may provide Courtney with the ability to shift from being a niche player to a major player in the baked goods industry. Although the costs savings are appealing to Courtney, she is very worried because she knows their customers value their made and sourced in America strategy. She is also torn because moving the facilities to Argentina will mean that she will have to permanently let go all her 2 employees who are survivors of domestic violence. She feels like she will be letting them down by focusing solely on the business profitability Pedro however assures Courtney that Argentina is in the Americas and although it is South America instead of the United States it is still America. He believes that they will not need to change their packaging because of this. However, Courtney is uncertain because she knows that Americans consider America, the United States rather than the two continents (North America and South America). Pedro also explains to her how impoverished Argentina is and how moving the manufacturing process there will have a positive effect on many Argentinians. Argentina is a patriarchal society, so Pedro tries to persuade Courtney that women are even more disadvantaged there than in the United States. In Argentina, women face a stigma about leaving their spouses and have many more barriers than American women. Furthermore, there are many impoverished farmers who will be willing to provide Courtney's Cupcakes with the raw materials they need at a very low cost. Many of these farmers are living in poverty so they would be grateful to have a customer like Courtney who needs a steady stream of raw materials to produce her baked goods. Question 1: Identify all the relevant stakeholders and analyze them based on the position/importance matrix that we discussed in class. (12 marks) POR low supposed