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CASE: Pfizer and the challenges of the pharmaceutical industry Questions: 1. Using Porter's five forces model (or its extended version) to analyze the pharmaceutical industry.

CASE: Pfizer and the challenges of the pharmaceutical industry

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Questions: 1. Using Porter's five forces model (or its extended version) to analyze the pharmaceutical industry. 2. Which overall trends can be observed? 3. How and why will the profitability of the industry change? 4. How might Pfizer react to changes in the industry? 5. Bonus question: What are the limitations of Porter's five forces model

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