Case Problem PT Surya Kencana Development set a target of increasing the company's revenue by 45% in 2008. Last year, the company's revenue was Rp. 770 billion with a net profit of Rp 130 billion. This year's net profit is expected to reach Rp 180 billion. The company expanded by entering the integrated water management business. The company owns a large residential complex, and can no longer rely on the PAM network. Therefore, the company has to build its own water management center. This business will become one of the core businesses and will be worked on in several other cities. So it's not only for the company's large housing projects. This is in line with the continued investment in toll road infrastructure, which the company initiated last year. The company entered the infrastructure sector because it is still related to the company's expertise as a property company, namely land acquisition. The company is also interested in working on the 200 km Trans Java toll road project in the North Coast region. The total investment required reaches IDR 8 trillion. The company itself has Rp 4.2 trillion in equity and Rp 800 billion in cash. It can be operational for one year and can cover the internal funding requirement of 30%, in the following years the needed funds can be generated again. Apart from that, the company is also working on the construction of the Kanci-Pejagan toll road in Cirebon. Currently, 90% of the land has been acquired. The company also plans to acquire new projects, both in the line of city property, landed residential, resorts and hotels, as well as infrastructure projects. What is certain is that there will be acquisitions in the aforementioned fields in Java, Kalimantan, Sumatra and Sulawesi. To streamline the plan, the company makes strategic alliances and creates strategic business units (SBU) for its projects. The company has started with AvenueCapital based in New York, they hold 20% of Bakrieland Development shares. Brand is a private equity firm managing nearly US$20 billion in funds. On the other hand, the SBU formation strategy was also implemented. In property, there is an SBU with Limitless Dubai Word for property development company Rasuna Epicentrum, they plan to take a 30% stake. Later there will be corporate partners coming in, from Asia such as Singapore and other Asian countries, such as East Asia, as well as from Europe and the United States. Thus, if the company is going to expand abroad, it already has a network.

A. Case questions: Do you think the decisions taken by the company can be categorized as strategic decisions? Explain your answer.

B. Essay Questions: a. What is the meaning and importance of strategic management for a modern organization in the current era of competition and industry 4.00. Write you opinion while still prioritizing scientific principles by making clear citations/expert opinions or research results and including a list of references. b. How is the strategic management process according to one expert and include the source. c. Why is internal analysis important?

d. How to do an internal analysis?