Case Questions

$1.$ Using the concepts in this chapter, explain why Meow Mix would return to its old advertising jingle $16$ years after the company stopped using it$.$

$2.$ What role do episodic and semantic memory play in the use of nostalgia marketing?

$3.$ How is MetLife$$s use of Peanuts comic$-$strip characters in its ads likely to affect consumers$$ schemas? Would you have these characters posting on Facebook as part of the campaign? Why or why not?