Case Questions for Discussion:

Drew and Caroline had many issues they needed to address in their business plan. They also planned to visit automated conveyer car wash sites and talk to owners. Some of the questions on their mind include:

1. How might the strategy, mission, competitive priorities, and customer benefit package of this business affect their technology decisions?

1. What issues and problems should you anticipate with managing this business, particularly with respect to technology? What role does operations play in successfully handling these issues and problems

1. What does a break-even analysis tell you about this business venture? What if they could reduce variable cost and/or increase the average price per wash?

1. Should Drew and Caroline go into this business?