Case Questions of The Liner Shipping Industry 1. How is the average profitability of companies in the liner shipping industry? What is the reason for it? 2. What are the major changes/trends in the macro environment that will influence this industry in the coming years? Please explain specifically how these changes/trends will influence the industry's structure and profitability. 3. As the CEO of a company in this industry, what actions does this analysis suggest you to consider in order to strengthen your competitiveness? Using 5 porters