Case Questions of The National Geographic Society.

1. What are the challenges (challenges) faced by National Geographic with the changes that combine media and platforms? Is the organization well positioned to face digital convergence? What do you think about Global Media Group? 2. Evaluate the new National Geographic Mission. What are the advantages and disadvantages? 3. How does your group think of the idea of change that aims to attract members? 4. Describe the strengths and weaknesses of the proposed e-commerce design? Who should be in charge of the new e-commerce unit?