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Case: Reawakening the Magic: Bob Iger and the Disney Corporation Study Questions: To prepare for the class discussion, consider the following questions: 1) Why has
Case: Reawakening the Magic: Bob Iger and the Disney Corporation Study Questions: To prepare for the class discussion, consider the following questions: 1) Why has Disney been so successful for so long? 2) What did Bob Iger do to rejuvenate Disney? 3) What issues is Disney facing today, and what should they do to address those issues? a. Is Disney too diversified given current trends in technology, globalization, and shareholder activism? b. What value is created by having ESPN and ABC in their portfolio?
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Small Business Management Entrepreneurship And Beyond
Authors: Timothy S. Hatten
6th Edition
128586638X, 978-1285866383
