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Case Salespersons' Report and Analysis Wolthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received
Case Salespersons' Report and Analysis Wolthman Industries Inc. employs seven salespersons to sell and distribute its product throughout the state. Data taken from reports received from the salespersons during the year ended December 31 are as follows: Salesperson Total Sales Variable Cost of Goods sold Variable Selling Expenses $375,000 $200,340 $60,480 Dix 560,000 235,200 106,400 Johnson 493,000 266,220 103,530 LaFave 433,000 164,540 77.940 Orcas 563,000 185,790 84,450 Sussman 483,000 246,330 72,450 Willbond 397,000 166,740 63,520 Required: contribution 1. Prepare a table indicating contribution margin, variable cost of goods sold as a percent of sales, variable selling expenses as a percent of sales, and contribution margin ratio by salesperson, Round percents to the nearest whole number. Enter all amounts as positive numbers. Waltham Industries Inc. Salespersons' Analysis For the Year Ended December 31 Contribution Variable Cost of Goods Sold as a Percent of Variable Selling Expenses as a Percent of Contribution Margin Salesperson Margin Sales Sales Ratio Case Dix Johnson Lafave Orcas Sussman Wilbond 2. Which salesperson generated the highest contribution margin ratio for the year? 2. Identify the factors other than contribution margin that should be considered in evaluating the performance of salespersons. 1. Rate of growth in sales for the current year compared with past years 2. Years of experience for salespersons 3. Size of sales territory 4. Actual sales compared with budgeted sales 5. All of the above
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