Case: Samsung a Strategic Plan for Success

1. A short and concise overview of the company. This should include its origin, its mission statement and the size & reach of the company.

2. Perform a short concise SWOT analysis for the company.

3. How was Samsung able to go from a copycat brand to an innovation leader?

In recent years, how has Samsung achieved its goals in markets where it had little presence, such as smartphones?

What challenges does Samsung face with such a diverse product portfolio? What benefits?

Is Samsung’s current and future strategy customer-focused? Why or why not?

Will Samsung be successful in achieving its goal of becoming a leader in the Internet of Things market?

4. What would you recommend the company do moving forward to maintain its competitive edge?