Case Scenario-Wiz beverage Company

Wiz Beverage company intends to produce healthy, delicious, and innovative natural and organic drinks that will satisfy the sophisticated modern consumer, employing a sustainable growth plan for Wiz beverages and for their clients. Keeping this purpose forever in mind, they design, develop, produce, and market a range of innovative drinks that meet the strictest global quality and sustainability standards. The company focuses on achieving a positive impact on customer capture along with meeting the demand for organic, healthy, and quality drinks with sustainable growth, which is targeted within 2 years span of time, by inculcating its ethics as being real, true, and being sustainable. Wiz Beverages also provide high importance to their internal and external stakeholder who seeks to have higher profitability, revenue generation, career management, welfare and employment opportunities, community welfare and development, timely payment of taxes etc. respectively. However, the company is lacking in research and development and huge workforce diversity is present in the management. Handling Environmental issues and community welfare are on the priorities list of the company. Wiz has a strong distribution network, and suppliers and availability of quality products at cheap prices.

Question-1

Read the case scenario stated above and identify the vision for the program, mission and values of the organisation.

Question-2

Identify the main stakeholders (internal and external) that may exist with Wiz beverage along with their objectives and expectations.