Case - Shop Thursdays- Post-COVID 19 Strategy Identify and evaluate the characteristics of the womenswear retail industry (in general as well as in the context of COVID19). A) Your SWOT will focus on - Strengths and weaknesses and their overall implications, First list strengths and weaknesses and then write the implications for the company - Threats and opportunities and how the company can leverage opportunities and counter or neutralize threats, B) Identify sources of growth by conducting PEST analysis. 2. Identify and evaluate the current strategy using the Diamond E Framework Forecast future performance under current strategy. 3. Strategy Formulation: Based on the environmental and internal capabilities generate new strategic proposals (alternatives). Use the Diamon E Framework to shape, evaluate and shortlist proposals. Your potential proposals can be: a) Qualitative pros and cons of maintaining Exchange Tower locations. OR b) Increasing the focus on Thursday's online shop