Case: Signet Jewelers: Assessing Customer Financing Risk Reading: Analyzing Financial Statements. Please answer the following questions: What are the key similarities and differences in the business models of Signet, Tiffany and Blue Nile? How are these factors reflected in their financial ratios? Which of the three companies is performing better? Why do you say so? Refer to the provided Excel document enclosed on Canvas in the spreadsheet "Signet Exhibits and Ratios." This has various key ratios already calculated so no need to perform these: please do spend time going through these ratios and calculations in detail and explore the various linkages on the spreadsheet. Please provide insights and answers to the following: a) Please review the DuPont analysis and provide insights on each component of the DuPont ratio. Which company has the highest and lowest: Return on Sales (also called Return on Income) Asset Turnover Leverage Ratio Overall ROE b)Look at the Cash Conversion Cycle calculations What does the cash conversion cycle try and tell us in simple terms? Without any further information on 2 companies selling the same thing with a similar business model, if you had to choose a longer or shorter cash conversion cycle, all things equal, which would you prefer? Why? Go through the cash conversion cycle calculations in the spreadsheet. What are the similarities and differences for each of the companies? One company has a negative cash conversion cycle? What do you understand by this? Provide examples of other companies that have similar low or negative cash conversion cycles. If you were an investor with just USD1M, and could choose only one company to invest in from the 3 in this case, where would you invest in? Why? If you had to pick a company to shop at as a customer, where would you prefer to shop from the 3? Why? If you were an employee (non-C-suite), which of the 3 companies would you choose to work at? Why? If you were to be CEO of one of these 3 companies, which would you prefer to be CEO of? Why