Case Study: 1 Art on a carpet An example of one such partnership is between the National Aboriginal Design Agency and the carpet company Ontera. Together, they've created an artwork on carpet called Water Yuludarla, which tells the story of artist Brentyn Lugnan's connection to Urunga in Gumbaynggirr country. "It's saying that even though you might travel away from Urunga, you take a little bit of the spirit with you," Mr Lugnan said. Brentyn Lugnan has been working as an artist for 20 years. (Supplied: Ontera) The National Aboriginal Design Agency's general manager Chris Spencer believes the future is all about building relationships between corporate Australia and Indigenous organisations. Ontera-Milliken's general manager in Australia, Matt Cooper, said the business sector had a responsibility to take part in reconciliation. "We all have a role to play organisations need to develop an understanding and awareness, and enliven cultural diversity." Ms Reys agreed that all organisations had a duty to foster reconciliation. "From an ethical standpoint, I see their work in the reconciliation space as being their licence to operate." While she said some corporations wanted to do tokenistic work, she believed many were committed to making a difference. "They're driving courageous conversations with their staff base and delivering innovative solutions to closing the gap well beyond their core business."

• QUESTION 2 -
• Consider the company from your chosen case study above (Ontera or Mihaven). What criticisms of the company from your chosen case study could an advocate of the narrow view make and why?
• QUESTION 3 -
• Use Carroll's Pyramid of Corporate Social Responsibility to contrast the approach to CSR taken by your chosen case study company (either Ontera or Mihaven) with that taken by the prison transport company G4S in "The Case of Mr Ward" fromAssessment 1.