Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Case study 1: Pelican Stores Pelican Stores, a division of National Clothing, is a chain of women's apparel stores operating through out the country. The

image text in transcribed
Case study 1: Pelican Stores Pelican Stores, a division of National Clothing, is a chain of women's apparel stores operating through out the country. The chain recently ran a promotion in which discount coupons were sent to customers of other National Clothing stores. Data collected for a sample of 100 in-store credit card transactions at Pelican Stores during one day while the promotion was running are contained in the file named "PelicanStores". The proprietary Card method of payment refers to charges made using a National Clothing charge card. Customers who made a purchase using a discount coupon are referred to as promotional customers and customers who made a purchase but did not use a discount coupon are referred to as regular customers. Because the promotional coupons were not sent to regular Pelican Stores customers, management considers the sales made to people presenting the promotional coupons as sales it would not otherwise make. Of course, Pelican also hopes that the promotional customers will continue to shop at its stores. In the data set, Items refers to the total number of items purchased and Net Sales refers to the total amount ($) charged to the credit card. Pelican's management would like to use this sample data to learn about its customer base and to evaluate the promotion involving discount coupons. Managerial Report: Use the tabular and graphical methods of descriptive statistics to help management develop a customer profile and to evaluate the promotional campaign. At the minimum, your report should include the following: 1. Percent frequency distribution for key variables. 2. A bar or pie chart showing the number of customer purchases attributable to the method of payment 3. A cross tabulation of type of customer versus Gender. Make comments. 4. A scatter diagram to explore the relationship between net sales and customer age. Produce covariance and correlation matrix to support the scatter diagram Custome Type of Itern Method of Marital Ag T Customer Net Sales Payment Gender Status e Regular 39.50 Discover Male Married 37 Promotional 102.40 Proprietary Card Female Married 36 Regular 22.50 Proprietary Card Female Married 32 Promotional 100.40 Proprietary Card Female Married 28 Regular 54.00 MasterCard Female Married 34 Regular 44.50 MasterCard Female Married 44 Fromotional 78.00 Proprietary Card Female Married 30 Regular 22.50 Visa Female Married 40 Promotional 56.52 Proprietary Card Female Married 46 10 Regular 44.50 Proprietary Card Female Married 36

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Accounting, The Financial Chapters

Authors: Tracie Miller Nobles

12th Edition

013449041X, 9780134490410

More Books

Students also viewed these Accounting questions

Question

2. Information that comes most readily to mind (availability).

Answered: 1 week ago

Question

3. An initial value (anchoring).

Answered: 1 week ago

Question

4. Similarity (representativeness).

Answered: 1 week ago