Case Study 1: Starbucks

II. Recommendations

A. Review the past three years of Starbucks's annual reports and compare the investments, changes in portfolio management, and acquisitions and

disposal of assets. What patterns do you see emerging from your review?

B. Based on the review of the annual reports, are the investments improving the company's financial position? Why or why not?

C. Management is interested in determining whether it is feasible to expand U.S. operations by 50 stores. Review the current U.S. market store

locations in the Miami/Ft. Lauderdale area and determine if two additional stores can be opened. What issues will need to be addressed

(including but not limited to competition, population, and pricing) regarding a decision to open the additional stores?

D. Assume it is not feasible to open additional stores in Miami/Ft. Lauderdale. What other Florida metropolitan area would you recommend to

management? Why?