CASE STUDY 2: Arragon Antennas 20 mins was bay Arragon Antennas Ltd is a company based in the country of Dragovia. It designs and manufactures antennas for airborne navigation and communication systems. The industry is characterized by dedication to high technicah pandards Because of the demands of aircraft can do safety. There are three main parts to the business design and ifte htion of antennas for new aircraft; aftermarket spares for existing systems, and sub-contrast manufacture of other firms designs. Design of new jpstallations is highly technical and very time consuming since it depends on extensive tests, including test flying. Globally, there are only three other helt manufacturers capable of this work. The aftermarket operation includes spares for Arragon's own products and for antennas the company has designed to replace the other three manufacturers' own proprietary designs. Sales of the latter are somewhat prigg sensitive, but the aircraft spares market generally is characterized by the high prices charged to captive customers for approved spares ho ho bild Demand for subcontracting work tends to be intermittent but forms a profitable supplement to the manufacture of the company's own designs. Nobody in the industry thinks it odd that Arragon should both manufacture for and compete with other firms. Arragon's market is now being threatened by Wizzomatic Inc, which is a subsidiary of a major armaments group based in the larger country of Erewhon. Wizzomatic is offering a family of standardized antennas derived from its work for the Erewhon government. The antennas offer a substantial price advantage over most proprietary designs and are being promoted as suitable for most So is that he da quyer qug noo 699de ps applications. Required a Assess the strategic options available to Arragon Antennas. Tuoy the mustry thinks Arragon should both manufacture for and compete with other firms. Arragon's m being threatened by Wizzomatic Inc, which is a subsidiary of a major armaments in the larger country of Erewhon. Wizzomatic is offering a family of standardi derived from its work for the Erewhon government. The antennas offer a sut advantage over most proprietary designs and are being promoted as suita applications. So us that to do quyer Required (a) Assess the strategic options available to Arragon Antennas, (b) Suggest an appropriate marketing mix for Arragon Antennas. (Product , plo People, Prou CASE STUDY 2: Arragon Antennas 20 mins was bay Arragon Antennas Ltd is a company based in the country of Dragovia. It designs and manufactures antennas for airborne navigation and communication systems. The industry is characterized by dedication to high technicah pandards Because of the demands of aircraft can do safety. There are three main parts to the business design and ifte htion of antennas for new aircraft; aftermarket spares for existing systems, and sub-contrast manufacture of other firms designs. Design of new jpstallations is highly technical and very time consuming since it depends on extensive tests, including test flying. Globally, there are only three other helt manufacturers capable of this work. The aftermarket operation includes spares for Arragon's own products and for antennas the company has designed to replace the other three manufacturers' own proprietary designs. Sales of the latter are somewhat prigg sensitive, but the aircraft spares market generally is characterized by the high prices charged to captive customers for approved spares ho ho bild Demand for subcontracting work tends to be intermittent but forms a profitable supplement to the manufacture of the company's own designs. Nobody in the industry thinks it odd that Arragon should both manufacture for and compete with other firms. Arragon's market is now being threatened by Wizzomatic Inc, which is a subsidiary of a major armaments group based in the larger country of Erewhon. Wizzomatic is offering a family of standardized antennas derived from its work for the Erewhon government. The antennas offer a substantial price advantage over most proprietary designs and are being promoted as suitable for most So is that he da quyer qug noo 699de ps applications. Required a Assess the strategic options available to Arragon Antennas. Tuoy the mustry thinks Arragon should both manufacture for and compete with other firms. Arragon's m being threatened by Wizzomatic Inc, which is a subsidiary of a major armaments in the larger country of Erewhon. Wizzomatic is offering a family of standardi derived from its work for the Erewhon government. The antennas offer a sut advantage over most proprietary designs and are being promoted as suita applications. So us that to do quyer Required (a) Assess the strategic options available to Arragon Antennas, (b) Suggest an appropriate marketing mix for Arragon Antennas. (Product , plo People, Prou
