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Case Study (2 Points) SACCUS is a local charity which decides to hold an outdoors fund-raising event in mid-summer. The secretary has a connection with
Case Study (2 Points) SACCUS is a local charity which decides to hold an outdoors fund-raising event in mid-summer. The secretary has a connection with an entertainment company which puts on musical laser light shows for the public. For charities, it charges a reduced rate of 375 all-inclusive. The venue would be provided free of charge by a local farmer. A barbecue would be put on and the food and drink would be included in the ticket price. It is estimated that the food would cost 2 a head and the drink 1 a head. Also, a special license for the sale of alcohol would be needed at a cost of 25. Based on the experience of similar events, SACCUS expects to sell 500 tickets at 5 each. However, the treasurer (who has a degree in business studies) is a little concerned about this plan and proposes an alternative. She suggests hiring a nationally known West Indian steel band at the special rate of 100 plus 50 transport costs. The ticket price would remain at 5 and food would be provided as before. However, no drink would be provided, the audience being invited to bring their own. The number of people attending is expected to be half that for the laser show. Questions 1. Advise SACCUS as to which event it should stage. 2. Illustrate your answer by sketching a contribution breakeven chart for each event
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