Case Study #2 Prairie Natural Body Care Co. Located in the beautiful Rocky Mountains of Alberta, Prairie Natural Body Care Co. (PNBC) embraces the philosophy of environmental sustainability. The natural standard is at the core of the company's value. "We truly believe that simple, fresh, and fewer ingredients are better. Keeping it simple allows us to choose each ingredient deliberately for its quality, safety, and benefits. Using organic whenever possible and working with local farmers, growers and wild foragers across Canada." (Cited from the company's website). The company ensures that all natural ingredients are organic, safe, and healthy, and local as possible, extracted through environmentally friendly processes, and keeps the ingredients to 10 or less. Three main skin care products are offered by PNBC: Body Butter, Hand Cream, and Lip Butter. The main ingredient beeswax is sourced from a local bee farm at Peace River, Alberta. The Peace River region is well-known for its vast fields of clover. With its long warm summer days and cool summer nights, it is idyllic to farm bees for honey and beeswax. During winter while the bees are hibernating, the beeswax are cleaned, rinsed off the honey, grass, and debris, before melted down and purified as a main ingredient for body care products.