Case Study 4.1 Case study 4.1, pg 71. After reading the "A NewJoe on the Block" case study, answer the following questions. You may list these questions in a word document and answer them underneath. One-line answers are NOT acceptable. You are welcome to consider your work as a preliminary document that allows the consulting rm to provide business research consultancy services. Make sure your work is not a simple list of answers to the questions below. no outlines. I would prefer that you submit the assignment in word or pdf format. The assignment should be no less than 500 words. Feel free to use personal opinion and professional experiences in this work, but if you do, be sure to keep your ethos professional and from the optic of a business researcher; justify why your opinion or experience matters You may even want to spend some time in a coffee shop while working on this project for the sake of atmospherics. 1. What are the top three key decisions faced byjoe? 2. What are the key deliverables that an outside researcher should produce to help Joe with the key decisions? 3. How relevant are the coffee taste studies cited above? Explain. 4. What aws in the coffee taste studies should Joe consider in trying to weigh the merits of their results? 5. Identify and discuss this situation using each of the major stages (6 stages) of the marketing research process. 6. Try to do a quick search to explore the question: "Are American consumer preferences the same all across the United States?" 7. Would it be better forjoe to do the research himself or have a consultant perform the work? 8. lfa consultant comes in to do thejob, what are three key deliverables that would likely be important toJoe in making a decision to launch the Cup ofJoe coffee shop