Case Study 5-2: SANTA CRUZ BICYCLES (see pages 130 & 131 of our textbook) This case is to show how the innovation of processes can significantly improve the time to market of new designs through simulation prototyping. The company was able to significantly shorten the design-to-prototype process (from 28 to 14 months).

What, in your opinion, was the key factor in Santa Cruz Bicycles successful process redesign?

Why was that factor the key? What outside factors had to come together for Santa Cruz Bicycles to be able to make the changes they did?

Why is this story more about change management than software implementation?