Case Study 8 - Pivotal International - Pursuing Growth

1. Assess Pivots competitive advantages using SWOT analysis.

2. How appropriate is the companys competitive advantage profile for the industry it is targeting, i.e., the security device and systems manufacturers?

3. Discuss the firms approach to marketing (price, product/service, promotion, and place), and especially its preparation for the upcoming conference.

4. What recommendations do you have for this firm given its growth objectives?