CASE STUDY 9.2 Amazon and Canada "Canadian retailers including Canadian Tire Case Questions: Amazon and traditional retailers and Hudson's Bay Co., are increasingly turn- are battling for market share around the world. ing to exclusive and private-label products as How has Canada's Hudson's Bay competed? Here a way to give shoppers goods they won't be is a very broad question: What do you think is the able to find on Amazon. 'Hudson's Bay aims future of brick-and-mortar versus online shopping? to double sales of private-label items, said Source: "Canada's Retailers Complete against Amazon with Exclu CEO Jerry Storch." sive Lines." (Sept. 25, 2016). The Globe and Mail (Toronto), featured in NRF Global SmartBrief